What is SEO?
SEO, or Search Engine Optimisation, is an integral part of a successful web based business. In order for new users to find a site, it has to be well placed in the results returned by search engines like Google Google. In order to rank well, the website needs to be well maintained, user friendly, full of fresh content and relevant.
The nature of SEO means that it is constantly evolving and though it is possible to take care of some of your own SEO needs as a business, SEO service professionals will always be able to deliver better results. There are many tricks which are used in SEO that are completely invisible to the novice or the casual user yet they still manage to draw users in.
Just a few years back, the concept of SEO was a simple one. Content was king and keywords were the foot soldiers. Although killer content does still play a big part in how a website ranks, things are now a little more sophisticated than they were. Search engines have become more aware of content that is manufactured entirely for SEO purposes and businesses have to work harder to remain in the top few search results.
Search engines want websites that are informative, that are updated often and that have a human aspect. One of the most important steps to maintaining a great search ranking is to never give up with the SEO campaign. Employing a cheap SEO service in the UK is a long term investment which will be an important part of your online business.
Finding a Cheap SEO Service in the UK
Everyone who is slightly web savvy tries to pass themselves off as an SEO expert these days. Indeed, when you're searching for cheap SEO services in the UK you'll come across many. What you might struggle to find is a cheap, UK based SEO company that is good and has a proven record of delivering results.
One of the appealing aspects of businesses within digital media is that any decent business should always be traceable online and they should also be able to show a portfolio of their work. For a customer, like yourself, that means finding background information and comparing SEO companies is simple and takes a relatively small amount of time.
How Much does SEO Cost?
Just because an SEO company is cheap, this does not mean it can't deliver results, or that it doesn't have an exemplary record. Prices do vary considerably, though, depending on what your company needs, how big your reach, how much work is required, the nature of your business and a whole list of other variables. A basic package can cost as little as £50 per month. For that you might get a couple of blog posts, and some social media marketing, backlinks, and a monthly 'health check'.
SEO package prices rise in increments with direct correlation to the type of work required. The most extensive and sophisticated SEO service deals for large scale businesses can cost tens of thousands of pounds per year.