Nearly all businesses in the 21st century could not survive without an online presence and without SEO to ensure visibility, it is highly unlikely to be successful. This is almost universal for all business types. A restaurant that will appear on the first page of a Google search will attract business purely by the convenience of its position, for example. But it is not only retail or hospitality that can benefit from it.
B2B, meaning business to business, spends more on promotion than consumer marketing so having an online brand presence can be vital for this sector’s engagement and visibility. SEO is the corner stone of all online marketing and is needed by any company that uses the Internet as a promotional tool.
Outsourcing is not the only option available to companies that wish to increase their online presence.
In House SEO
In house SEO is the alternative to employing the services of an SEO agency and there are two ways of implementing this. An SEO team is a highly efficient means to deliver quality results but this is a very expensive option that is only really available to larger companies with a vast online presence.
Alternatively the workload can be shared by your staff. This may seem to be the most attractive option given the initial expense of hiring SEO writers, whether in house or outsourced, but results are likely to be, at best, inconsistent. On top of that, time spent creating and developing content will often lead to other areas of your business missing out.
PPC, which stands for pay per click, can be an effective tool to provide visitors to your website. One of the most prevalent examples of a PPC advert are those that appear at the top of a page in a Google search but they can appear anywhere on any website.
PPC is simply not as cost-efficient as SEO, however, and because it isn’t an organic method of attracting visitors, it is therefore less credible. Customers who find your website via a Google search are far more likely to engage with your business than through PPC advertisements.
What To Consider When Hiring An SEO Company
When considering the costs of SEO services, time spent on campaigns will need to be factored in. Not everyone is cut out to be a content writer and when you add the complexities of SEO research to the mix, things can become extremely complicated.
Another advantage of utilising SEO marketing to your business is it brings longevity. This means that although may need tweaking over time, it will continue to bring rewards long after implementation.